Fizz

In the summer of 2025, I joined Fizz Social, the largest college social media app in the United States, to help scale the product further into the GenZ market and beyond.

My responsibilities incluided end-to-end user experience, ideating growth opportunitites with major stakeholders, and collaborating with engineers to prototype, build, and refine new features across the iOS app.

Since joining, the efforts of myself and the team have achieved the following:

– Increased DAUs by 200%
– Scaled our advertising business 300%
– Increased target user behaviors from from 9% to 20%

All of this success is the effect of compound design improvements across: user profiles, topic-specific experience, new content creation experience, improved ad units, and revamped global navigation.